• Hi!
    I'm Jeni

    an Email Designer and Developer

    Download CV

  • I am
    a Designer & Developer

    I've created hundreds of email templates

    View Portfolio

About Me

Who Am I?

Hi I'm Jeni McGuigan - an email geek. I have 10+ years of design experience, including over 8 years specific to email design, templating and development. I've managed the email template library at AWeber, refreshing the entire library as well as adding creative templates to the Landing Page builder.

In addition, I created countless email designs and templates for users on AWeber, and provided feedback on coding best practices for custom email designs along with campaign feedback and best practices to better reach their audiences.

Most importantly I'm a mother to 2 amazing little girls and wife to a phenomenal husband. We love taking part in our local community events and supporting small businesses. We also have two crazy dogs; a shiba inu and rescue mutt.

Outside of email, I enjoy taking walks and hikes at local parks, especially those with water and waterfalls for the girls and pups to play in.


Work Process

Discuss

Idea

Design

Develop

Test

Launch

Let me put my expertise to work for you.

Hire me
What I do?

Services

Email
Development

Professional clean responsive structures

Email
Templates

Customized templates coded for any service

Email
Consulting

Improvements for email marketing journeys

Interactive
Elements

Dyanmic and interactive email elements to help you stand out

Code
Review

Review HTML/CSS code to provide optimization and best practices

Comprehensive
Testing

Tested through 100+ email clients using previews & real devices

Cups of coffee (this year)
Projects
Clients
My Specialty

Skills & Technologies

I'm always learning and looking for new and different approaches to coding. I love a great challenge and overcoming it to create the best email experience possible.

HTML/CSS/AMP

99%

Email Development

95%

JavaScript

50%

Figma/Adobe XD

75%

Adobe Photoshop/Illustrator

70%

QA Testing

90%

Email Testing (Litmus, Email on Acid)

95%

Version Control Systems: Git

80%

Technical Writing and Documentation

90%

Project Management

75%

Email Marketing (AWeber, Mailchimp, CC)

98%

Landing Page Development

85%

Litmus Certified 2020 (In Progress for 2022)

Litmus Certification Stamp
Education

Education

University of Phoenix

Went beyond building computers and managing queues, learned how to effectively run an entire information system. This program taught both technical and leadership skills needed to develop and manage different systems.

  • Strategic Planning
  • Management
  • Communication

Arcadia University

Majored in Interior Design. The Bachelor of Fine Arts degree at Arcadia combines a liberal arts education with professional preparation for careers in art or design.

Through courses in the humanities and sciences, students gain an understanding of the nature of art, humankind and society, which is essential to developing creative potential.

Experience

Work Experience

Front End Developer at Hilton Grand Vacations2022-present

  • Build responsive email templates using HTML/MJML, CSS, and Adobe Campaign Classic scripting functions
  • Create and deploy email campaigns in ACC daily, oversee the delivery of millions of emails monthly
  • Implement best practices in email development, email marketing, email compliance regulations, accessibility, mobile responsiveness, and email deliverability, including CAN-SPAM and GDPR regulations
  • Onboard, train, and create documentation for team members to ensure consistent workflows and collaboration
  • Review test plans, pull proofs, provide QA/QC, and monitor campaigns/workflows

Email Designer at AWeber 2013-2022

  • Design, coded and managed email and landing page templates for our global template libraries
  • Created complex email templates with mobile responsive functionality for clients and our internal marketing team
  • Apply best practices in email development, email marketing, email compliance regulations, accessibility, mobile responsiveness, and email deliverability
  • Subject matter expert across departments and mentor for other email developers
  • Pushed boundaries of our platform to integrate AMP for Email
  • Resolved any template troubleshooting tasks with expert knowledge (platforms, HTML, rendering)
  • Created documentation of email best practices, training, and video tutorials internally and externally

Data Entry/Lister at Linda's Stuff 2012-2013

I maintained an amalgam of responsibilities ranging from technical to analytical. To elaborate briefly on these responsibilities, I was responsible for analyzing clients' personal items and creating personalized eBay listing satisfactory to their individualized needs. I was responsible for contacting the client regarding questions and/or concerns that arised regarding both listed and non-listed items. I exceeded daily listing and maintained high customer service expectations.

Interior Designer at La-Z-Boy 2008-2012

In-Home Designer at the Abington, PA location. I worked with clients that came into our store, went to their home and worked within their budgets to create them a one of a kind dream room. I was responsible for coordinating and promoting in-store design seminars for the public. I participated in the first ever Designer of the Year and was chosen to represent the Philadelphia market in 2010, and became the runner-up at the national competition. When business was slow I was expected to assist in the selling process and generate new design leads. I assisted as an additional Sales Lead when needed to help train and onboard new sales associates.

Asst. Interior Designer at Phoenix Diner Company 2007-2008

I assisted the primary designer at the firm. I was responsible for creating presentation and sample boards for all client projects. I coordinated each project undertaken, developed and maintained project specification sheets to be followed for estimates and outsourcing. I was tasked with assisting the chief architect in creating CADD floor plans and drawings.

Experience

Volunteering

Design & Marketing Volunteer at Stray Cat Blues, Inc. 2020-current

Define and develop the email and social media campaigns to improve engagement, drive awareness, and promote donations. Upgrade their marketing with branded graphics, personalization and advanced features. Ensure emails follow industry policies and best practices, as well as analyze campaign performance and suggest improvements.

Read

Recent Blog

An AMP tutorial for Everyone
October 25, 2022 | by Jeni McGuigan & Dave Stys | Email Design

An AMP tutorial for Everyone

Litmus Live ticket required. Dave and I will be taking a look at how AMP for email and dynamic emails have been growing in popularity. [...]

3 ways email templates make marketing easier
October 11, 2022 | by Jeni McGuigan | Email Design

3 ways email marketing templates make marketing easier (and more effective!)

Ready to upgrade your emails - and get better results while saving time? Then it's time to start using email marketing templates. [...]

Photos of AWeber team hosting AMP session
December 21, 2021 | by Tessa Reid | Email Marketing

15 Best Email Template Builders in 2022: An Expert Breakdown

What should you look for in an #email builder? We asked 4 top email experts this question. Here's a sneak peek of what they had to say [...]

HTML5 Bootstrap Template by jm.com
October 2021 | by Jeni McGuigan & Dave Stys | Webinars

Why AMP for Email has a place in every email marketers’ playbook

#LitmusLive presentation around AMP including code examples and a case study for AMP online shops! [...]


Hand holding a tool
September 13, 2021 | by Jeni McGuigan | Email Design

Create Your Own Email Template to Use Over and Over Again

With the right tools — and a dash of creativity — you can create an email template that makes sending email quick and easy. [...]

Photos of AWeber team hosting AMP session
June 21, 2021 | by Jeni McGuigan & Dave Stys | Webinars

How AWeber Uses AMP for Email | Splat Fest

AMP for Email is one of the most talked-about ways to create richer email experiences using interactive elements. [...]

Get in Touch

Contact

references available upon request